2011 ONLINE ADVERTISING SPECS
Materials Deadline
Web Site Advertising
Creative is due 3 days prior to campaign start date. Rich media requires a 7-day lead time to ensure adequate testing.
Creative Specifications
Web Site Advertising
- All web banner sizes accept .gif files. Rich media accepted for 468 x 60 and 150 x 800: HTML, CGI, Shockwave, Enliven, ActiveX, Java, JavaScript, Flash, Blue Streak, Hot Media, Sound-Enabled using Real Audio.
- Leaderboard: 728 x 90 ad unit (25K for initial load; 50K for subsequent tabs; flash HTML, GIF, JPG, and DHTML accepted)
- Skyscraper: 150 x 800, 120 x 600 or 160 x 600, 22K max file size. Static ads only.
- Button: 160 x 160, .jpg or .gif; or less than 15 words. File must be less than 22K.
- IMU (Interactive Messaging Unit): 336 x 280 or 300 x 250 ad unit (25K for initial load; 50K for subsequent tabs; flash HTML, GIF, JPG, and DHTML accepted).
- Text Link: up to 60 characters max, one line only.
- Please note: additional charges may be incurred when file size exceeds maximum.
Text Links
Connect with life sciences and healthcare professionals today. Post a cost effective, traffic-driving text link to your organization on Bio-ITWorld.com and eCliniqua.com.
Production contact:
Please send all materials with URL to your regional account manager.
Tim McLucas
tmclucas@healthtech.com
Account Manager, Multi-Media Advertising
Ph: 781-972-1352