Bio-IT World’s Weekly Update is a summary of the latest news, industry highlights, product reviews, upcoming events, opinion and commentary, and key stories from Bio-IT World Magazine and its accompanying web site, bio-itworld.com. Each issue is delivered to 68,000 subscribers.
Custom Publishing / Multi-Media Solutions
A variety of custom publishing and multi-media solutions can be used to convey your company’s message to a core clinical research audience of qualified scientists, technology professionals, executive managers, clinical professionals in pharma, biotech, academia, and niche service provider companies on eCliniqua.com and Bio-IT World.com
Custom Publishing: Product options include advertorials, white papers, or technology briefs that are created and promoted via print and online mediums.
Executive Viewpoint: Two to four-page document showcasing your organization’s life sciences’ strategy and relevance as seen through the eyes of your company.
Company Watch: Profile your company’s vision in the Company Watch section on eCliniqua.com. Four key questions are answered by a company executive and posted in the section with a link to the company’s web site.
Lead Generation Programs
“Briefing-On” Editorial Sponsorship: CHI Media Group’s editors compile a report on a wide range of life science topics sponsored by an organization and made available for download after registration on eCliniqua.com and Bio-ITWorld.com
White Papers: Position your company as an industry expert on a specific life science topic to educate professionals and capture leads.
Podcasts: Short, distinct recordings on a variety of content that connects the speaker with the listener. A podcast can promote a new product launch, an industry brief, Q&A session, or another topic.
Webcasts: Company provides speaker and presentation slides for the executive recording. It is posted on both web sites – eCliniqua.com and Bio-IT World.com – for two months with a registration form to collect leads, banner ads are created, and active promotion through targeted e-blasts using a proprietary database is are implemented.
Microsites: Topic-specific web site, exclusively populated and sponsored by a company for intense branding and lead generation. Content may include company’s white papers, podcasts, webcasts, links, and more.