Publications, eNewsletters and Custom Publishing / Multi-Media Solutions

About Cambridge Healthtech Media Group: 

Cambridge Healthtech Media Group delivers content to decision makers through its print, online and electronic products designed to serve the life science communities. CHI’s editors are at the pulse of the market and dispense information on the hottest topics through Bio-IT World magazine, content-specific e-newsletters: eCliniqua, Pharma Services News, and Bio-IT World Weekly Update, and two web sites – eCliniqua.com and Bio-ITWorld.com. 

Publications 

   (Bio-ITWorld.com) 

From systems biology and in silico modeling, to cheminformatics and electronic data capture, Bio-ITWorld shows how predictive information is the key to improving the efficiency of drug discovery, all the way through clinical trials. 

Bio-IT World magazine, Bio-ITWorld.com and a suite of content-specific e-newsletters (eCliniqua, Weekly Update, and Pharma Services News) reach over a hundred thousand life science professionals every month. Established in September 2001, Bio-IT World has received more than 34 awards for editorial and design excellence.  Each issue is delivered to over 27,000 qualified subscribers. 

	(chimediagroup.com)
Bio-IT World’s Weekly Update is a summary of the latest news, industry highlights, product reviews, upcoming events, opinion and commentary, and key stories from Bio-IT World Magazine and its accompanying web site, bio-itworld.com.   Each issue is delivered to 68,000 subscribers.

Custom Publishing / Multi-Media Solutions 

A variety of custom publishing and multi-media solutions can be used to convey your company’s message to a core clinical research audience of qualified scientists, technology professionals, executive managers, clinical professionals in pharma, biotech, academia, and niche service provider companies on eCliniqua.com and Bio-IT World.com

Custom Publishing: Product options include advertorials, white papers, or technology briefs that are created and promoted via print and online mediums.

Executive Viewpoint: Two to four-page document showcasing your organization’s life sciences’ strategy and relevance as seen through the eyes of your company.

Company Watch: Profile your company’s vision in the Company Watch section on eCliniqua.com.  Four key questions are answered by a company executive and posted in the section with a link to the company’s web site.

Lead Generation Programs 

“Briefing-On” Editorial Sponsorship: CHI Media Group’s editors compile a report on a wide range of life science topics sponsored by an organization and made available for download after registration on eCliniqua.com and Bio-ITWorld.com

White Papers: Position your company as an industry expert on a specific life science topic to educate professionals and capture leads.

Podcasts: Short, distinct recordings on a variety of content that connects the speaker with the listener. A podcast can promote a new product launch, an industry brief, Q&A session, or another topic.

Webcasts: Company provides speaker and presentation slides for the executive recording.  It is posted on both web sites – eCliniqua.com and Bio-IT World.com – for two months with a registration form to collect leads, banner ads are created, and active promotion through targeted e-blasts using a proprietary database is are implemented.

Microsites: Topic-specific web site, exclusively populated and sponsored by a company for intense branding and lead generation. Content may include company’s white papers, podcasts, webcasts, links, and more.